American Made Hero!

     

Click any of these models to visit with Amy Matto and view her latest designs.

                                           
                                             Waverly Dress               Uma Dress                Valentina Dress               Nadia Dress               Reagan Cardigan               Abby Dress               Sheridan Dress              Tatum Dress               Sophie Dress               Parker Dress                                                       Scroll will repeat

                           

In the fall of 2009, Amy Matto launched her label from the living room of her New York City apartment. Inspired by fashion icons Coco Chanel and Jackie Onassis, she set out to create her own contemporary women's dress collection, teaching herself everything about the business from the ground-up. Influenced by her all-American upbringing, Matto decided to manufacture her clothing line locally in support of USA-based products.

The sidewalks of the Garment District bustled with activity. Vibrant energy bounded from the office of fashion designer and rising star Amy Matto, located on West 38th Street. From desk to desk, telephones rang; employees answered at a frenetic pace. By contrast, at the back of the office sat a young, blond woman, her demeanor calm and collected. A glow lit her face as she surveyed the room, acknowledging the fruition of years of hard work.

Chinese characters defiantly say   "Made in USA"     Click on photos to enlarge.

              

Amy Matto ... a proud, bold, and defiant American Made Hero!

Amy Matto has recently created a tongue-in-cheek T-shirt that aims to provoke discussion across the United States about the widespread outsourcing to China; with the Chinese characters sprawled across the front with the translation being "Made in USA."

There are both philosophical and quality reasons behind Amy's decision to manufacture her line her in the USA. Amy says, "I want to support the American industry generally and the NYC Garment district specifically. Many large brands decide to make gross margin their most important objective, but the result of their collective focus on margin has been a significant decline in the economic base of many American industries in many different cities. I find it particularly disingenuous when major companies that have built their empires on an "All-American" brand perception now produce their entire lines in China."

For Amy Matto's voicing her support for today's fashion designers to help support local garment manufacturing while she also pursues her dream of succeeding in the world of fashion and for setting an example by manufacturing her designs in Manhattan's historic garment center, we respect, applaud, salute and welcome Ms. Matto as a true American Made Hero!

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