Amy Matto ... a proud, bold, and defiant American Made Hero!

Amy Matto has recently created a tongue-in-cheek T-shirt that aims to provoke discussion across the United States about the widespread outsourcing to China; with the Chinese characters sprawled across the front with the translation being "Made in USA."

There are both philosophical and quality reasons behind Amy's decision to manufacture her line her in the USA. Amy says, "I want to support the American industry generally and the NYC Garment district specifically. Many large brands decide to make gross margin their most important objective, but the result of their collective focus on margin has been a significant decline in the economic base of many American industries in many different cities. I find it particularly disingenuous when major companies that have built their empires on an "All-American" brand perception now produce their entire lines in China."

For Amy Matto's voicing her support for today's fashion designers to help support local garment manufacturing while she also pursues her dream of succeeding in the world of fashion and for setting an example by manufacturing her designs in Manhattan's historic garment center, we respect, applaud, salute and welcome Ms. Matto as a true American Made Hero!