D.G. Yuengling & Son, Inc. ... Pottsville, Pennsylvania
... selected as an American Made Hero Company!
Upon commemorating its 180th Anniversary, the Yuengling & Son brewery and its current owner, Dick Yuengling, had a lot to celebrate.
With sales approaching 2 million barrels annually, the brewery may soon be the largest American-owned producer of beer in
the United States.
Yuengling & Son is privately owned, so it isn't vulnerable to a hostile takeover the way Anheuser-Busch was. And it's going
to stay that way, insists brewery President Richard L. Yuengling Jr. "I'm the fifth generation of the family that started
this thing. I'm 65. I enjoy working," he says. He has four daughters to carry on after he retires.
For this now rare example of holding on to family traditions and not selling off to international interests, Mr. Richard L. Yuengling Jr. is hereby
recognized as an
American Made Hero!
If you walk into any bar around these parts and ask for a lager, expect a pint of Yuengling Traditional Amber Lager to slide your way. After
180 years D. G. Yuengling & Son is firmly ensconced in the local culture so asking a bartender for a lager can only mean
one thing . . . a Yuengling Lager. That�s Lager with a capitol �L�. The beer isn�t just culturally relevant, the Yuengling
family and their beers are a part of history. After all, this six-generation family business has been brewing beer since
Andrew Johnson was president.
The year was 1985 and Dick Yuengling vowed not to be the one to preside over the demise of the family�s brewing legacy and
he knew instinctively that he had to be innovative to survive. He expanded the company�s portfolio.
Principal beer brands now include Traditional Lager, Light Lager, Lord Chesterfield Ale, Dark Brewed Porter, Original Black &
Tan, Premium and Premium Light Beer.
"Not only the wealth, but the independence and security of a country, appear
to be materially connected with the prosperity of manufacturers. Every nation ... ought to endeavor to possess within
itself all the essentials of a national supply. They comprise the means of subsistence, habitation, clothing and
defense ... The expediency of encouraging manufactures in the United States, which was not long since deemed very
questionable, appears at this time to be pretty generally admitted."
Alexander Hamilton ... an
American Made Hero!
Creator of
American Made Heroes.
Above event at Boston's Faneuil Hall
American Made Heroes
planned their rebel actions at Faneuil Hall!
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